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BFCM Launch Kit 2026
A 4-week plan to get your Shopify store ready for Black Friday (Nov 27) and Cyber Monday: offers, margin math, emails, 10 AI prompts and a launch-day checklist. 10-page PDF.
Black Friday is November 27. Cyber Monday is November 30. The stores that win those four days aren't the ones with the loudest discounts. They're the ones that got ready early.
The BFCM Launch Kit is the week-by-week plan we use to get Shopify stores ready for the biggest sales weekend of the year. Print it, work through it, tick it off.
What's inside (10-page PDF):
The 4-week countdown: exactly what to do each week from now until launch day
Pick your offer: discount types compared, and when each one works
Margin worksheet: make sure your deal still makes money after fees, shipping and ads
Store prep checklist: speed, checkout, discounts, apps and inventory
The 7-email plan: what to send and when, from early access to last call
10 AI prompts for offers, emails, product copy and ads
Freeze and rehearse: how to lock your store down before the rush
Launch-day checklist and scorecard, plus a post-sale debrief
Who it's for: Shopify founders and small teams who want a calm, profitable BFCM instead of a midnight scramble.
Instant download. Made by Terry Arsenault, founder of Ecommerce Club.
