FREE CLUB DROP
Our curated list of the tools, workflows and shortcuts that make running ecommerce easier. No affiliate fluff. Just the stuff we actually reach for.
AI · SHOPIFY · CRO · SEO · ANALYTICS · EMAIL · SUPPORT · DESIGN · AUTOMATION · PROMPTS

Claude + Claude Code — deep reasoning, theme audits, Liquid fixes and data cleanup.
ChatGPT — quick drafts, brainstorming and image ideas.
Shopify Sidekick + Magic — AI built into your admin for content and store tasks.
Perplexity — research with sources you can check.
Shopify CLI — pull, edit and preview themes locally. Run theme check before you ship.
Shopify Flow — free automation for tagging, inventory alerts and order routing.
Search & Discovery — filters, synonyms and product recommendations.
Development themes — never test on the live theme. Ever.
Microsoft Clarity — free heatmaps and session recordings.
Hotjar — on-site surveys that tell you why people leave.
Intelligems — price, shipping and content A/B tests on Shopify.
PageSpeed Insights — real-user speed data. Fix mobile first.
Google Search Console — indexing errors, queries and clicks. Check it weekly.
Ahrefs or Semrush — keywords, backlinks and competitor gaps.
Screaming Frog — crawl the store for broken links, duplicates and missing meta.
Rich Results Test — confirm your product schema actually works.
Shopify Analytics + ShopifyQL — your source of truth for sales.
GA4 — traffic, funnels and channel performance.
Triple Whale or Polar — attribution and blended ROAS in one dashboard.
Looker Studio — free custom reports for the team.
Klaviyo — flows, segmentation and SMS. The default for a reason.
Shopify Email — simple, cheap and built in for smaller stores.
Omnisend — solid email + SMS alternative.
Must-have flows — welcome, abandoned cart, browse abandonment, post-purchase, win-back.
Gorgias — helpdesk built for Shopify, with order actions in every ticket.
Shopify Inbox — free live chat for smaller teams.
Macros + a help center — answer the top 10 questions once, not 1,000 times.
Figma — page designs and sections before anyone writes code.
Canva — fast social, ad and email creative.
Photoroom — clean product photos and backgrounds in seconds.
Shopify Flow — start here. It's free and native.
Zapier or Make — connect Shopify to everything else.
Mechanic — developer-friendly Shopify automation for the weird stuff.
"Audit these 50 product titles and descriptions. Flag missing keywords, inconsistent formatting and anything a customer would find confusing."
"Here's last month's sales export. What changed, what's weird, and what should I look at first?"
"Review this Liquid section for performance and accessibility issues. Don't change anything yet."
WORK WITH US
We help Shopify brands with the stuff in this newsletter, hands-on. Tell us what you're working on and we'll get back to you within two business days.
→ Shopify builds, migrations and theme fixes → CRO and speed audits → AI workflows and automation → Integrations and custom apps → Ongoing ecommerce support